Analysis of the performance of the Blog
This blog aims to analyse the overall performance of the blog using Google Analytics. This will done with the support of screenshots of the Google Analytics report. The analysis will be done over a period of one month stating from January 26th to February 25th. First let us have look at the Audience Overview of the blog.
The above figure illustrates the Audience Overview of the blog. From the figure it is clear that the Bounce is almost 70% which is very good. Other details include the average time spent on the page, number of users etc. Next let us take a look at the Acquisition overview of the blog.
Figure 1: Audience Overview
The above figure illustrates the Audience Overview of the blog. From the figure it is clear that the Bounce is almost 70% which is very good. Other details include the average time spent on the page, number of users etc. Next let us take a look at the Acquisition overview of the blog.
Figure 2 : Acquisition Overview
Acquisition Overview provides the information about the various channels through which audience reach the blog. From the figure it is clear that almost 60% of the audience reach through Referral. To get more visitors to the blog various social media platforms were used. This accounts to about 35%. Direct visitors accounts to about 10%. Now lets take a look at the Source data.
Figure 3 : Source/Medium
The figure clearly illustrates the various source or medium through which people reached the blog. From the figure it is clear that most of the audience reached the site through referral.
Reference
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