Artificial Intelligence In Marketing
Artificial Intelligence have begun to show its presence in almost every field. It is not different in the case of marketing as well. Marketers have been relying on Artificial Intelligence for better marketing practices. Artificial Intelligence in Marketing can be used to various purposes like suggesting a product for a customer and so on. Nowadays with the advancement in technology more and more chances are there for Artificial intelligence in the field of Marketing.
One of the most common areas in which Artificial Intelligence is used in Marketing is in the field of product recommendation. The system analyses the buying behavior of a customer and make suggestions or recommendations to the customer, which aids the customer in future shopping. It is not only applicable in recommending products but also to content which an user uses over the Internet.
Displaying ads is another area in which Artificial Intelligence plays a crucial role in Marketing. The systems tracks the user's behavior on the Internet and displays relevant ads which the user maybe interested in. Artificial Intelligence can also increase the user experience on the website. Not only Artificial Intelligence can build new website it can also increase the user experience of the website. It can modify the website according to the user's location, time, duration, etc.
Artificial Intelligence can also help manage the analytics of the website.It is not practically possible for humans to check the analytics or traffic of a website manually. However, with Artificial Intelligence systems can monitor the website and report when there is high traffic or can track the analytics of the website. Content creation is another scope of artificial Intelligence in Marketing. Computers are able to create content based on the given formulas or equations.
Reference
One of the most common areas in which Artificial Intelligence is used in Marketing is in the field of product recommendation. The system analyses the buying behavior of a customer and make suggestions or recommendations to the customer, which aids the customer in future shopping. It is not only applicable in recommending products but also to content which an user uses over the Internet.
Displaying ads is another area in which Artificial Intelligence plays a crucial role in Marketing. The systems tracks the user's behavior on the Internet and displays relevant ads which the user maybe interested in. Artificial Intelligence can also increase the user experience on the website. Not only Artificial Intelligence can build new website it can also increase the user experience of the website. It can modify the website according to the user's location, time, duration, etc.
Artificial Intelligence can also help manage the analytics of the website.It is not practically possible for humans to check the analytics or traffic of a website manually. However, with Artificial Intelligence systems can monitor the website and report when there is high traffic or can track the analytics of the website. Content creation is another scope of artificial Intelligence in Marketing. Computers are able to create content based on the given formulas or equations.
Reference
1. 15 examples of artificial intelligence in marketing – Econsultancy
https://econsultancy.com/15-examples-of-artificial-intelligence-in-marketing/
2. 8 Ways Intelligent Marketers Use Artificial Intelligence
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